What is Group Communication?
A group means a number of people who interact with
each other for a common purpose.
When people talk, discuss, share ideas, or take decisions together, it is
called group communication.
A group may meet:
- once
(for a specific purpose), or
- regularly
(like committees, departments, or teams).
Key Features of a Group:
- More
than two people
- Interaction
among members
- A
common goal or purpose
- Cooperation
and discussion
Examples of groups:
- Classroom
discussion
- Office
meeting
- Committee
meeting
- Conference
- Group
discussion in interviews
2. Importance of Group Communication
Group communication is very important in education,
offices, and organizations.
It helps to:
- understand
problems clearly
- share
different opinions
- take
better decisions
- develop
leadership skills
- improve
confidence and communication skills
In modern organizations, most decisions are taken through
meetings and discussions, not by individuals alone.
3. Problems of Group Communication
Group communication is useful, but it also has some
problems.
Common Problems:
- Lack
of participation
Some members do not speak or take part in discussion. - Fear
and hesitation
Some people feel nervous or afraid to speak in front of others. - Dominating
members
A few people talk too much and do not allow others to speak. - Lack
of control
If the leader does not control the discussion, it becomes confusing. - Wasting
time
Meetings may take too long without reaching a conclusion.
These problems can be
reduced with good leadership and preparation.
4. Meaning of a Meeting
A meeting is a formally arranged gathering of people
to:
- discuss
an issue
- solve
a problem
- take
decisions
Meetings are an important part of business and professional communication.
Types of Meetings
Meetings can be classified based on formality and purpose.
A. Based on Formality
1. Formal Meetings
- Follow
rules and procedures
- Examples:
- Company
board meetings
- Parliament
meetings
- University
senate meetings
2. Semi-formal Meetings
- Some
rules, but not very strict
- Examples:
- Committee
meetings
- Advisory
meetings
3. Informal Meetings
- No
strict rules
- Friendly
and relaxed
- Examples:
- Group
discussions
- Brainstorming
sessions
B. Based on Purpose
1. Decision-Making Meetings
- Purpose:
to take important decisions
- Example:
Board of Directors meeting
2. Executive Meetings
- Executives
discuss policies and actions
3. Reporting Meetings
- Information
is shared
- Example:
Briefing sessions
4. Negotiation Meetings
- Two
groups discuss to reach agreement
- Example:
Management and workers meeting
5. Group Discussion
- Informal
discussion
- Used
in:
- interviews
- classrooms
- training
programs
6. Conference
A conference is a large meeting where:
- many
people participate
- ideas,
problems, and solutions are discussed
Features of a Conference:
- Large
number of participants
- Divided
into smaller groups sometimes
- Participants
may come from different organizations
Conferences help in learning, sharing experiences, and
policy making.
C. Committee Meettings
A committee is a small group of people selected to:
- perform
a specific task
- give
suggestions or decisions
Types of Committees:
- Ad-hoc
Committee
- Temporary
- Formed
for a specific problem
- Standing
Committee
- Permanent
- Works
continuously
- Special
Committee
- Formed
for special purposes
- Sub-committee
- Smaller
group formed from a main committee
Advantages and Disadvantages of Committees
Advantages:
- Decisions
are more democratic
- Many
ideas are shared
- Responsibility
is shared
Disadvantages:
- Takes
more time
- Expensive
- Decisions
may be delayed
Advantages and Disadvantages of Meetings
Advantages:
- Exchange
of ideas
- Better
understanding
- Multiple Points of View
- Democratic
decision-making
- Improves
teamwork
Disadvantages:
- Time-consuming
- May
be costly
- Sometimes
unproductive
CONDUCTING A MEETING
Conduct of a Meeting
A meeting of any kind is conducted by the convener,
leader, or moderator.
These three persons have slightly different job descriptions.
- A convener
is one who calls and arranges for the meeting.
- A leader
or moderator is someone else appointed by the convener.
- The
convener may conduct the meeting himself or may ask someone else to
conduct it.
The organization’s rule book for the meeting and maintaining
correct procedure is usually followed.
In case of court meetings and the chairman has to give a ruling and may have a
casting vote.
A leader or moderator generally conducts the meeting
or conference session.
Chairman’s Responsibilities
A person acting in any of the three capacities needs to be a
skilful leader of discussion.
Whether appointed by statute or elected for the occasion or
elected from among the group, the leader has to:
- carry
out the function of guiding discussion
- keep
the meeting on track
- arrive
at a useful conclusion at the end of the given time
The leader must work up the agenda before the meeting and
check that:
- all
requirements are made available in the meeting room
- necessary
staff is in attendance to assist at the meeting
Duties of the Chairman During the Meeting
The chairman must be tactful, courteous, and impartial.
The chairman should:
- keep
the meeting moving
- maintain
discipline
- ensure
that discussion does not go beyond reasonable time
Time is an important factor in communication.
Long and boring meetings tire out participants and create a sense of wasted
time.
The meeting usually runs a bad effect if:
- the
leader arrives late
- the
leader is not prepared
If the meeting requires note-taking, the leader may ask
someone to take notes.
If no one is available, the leader himself can make notes on the chairman’s
order.
1. Opening the Meeting
The opening of the meeting is very important because it sets
the tone of the meeting.
A good opening:
- marks
a productive beginning
- creates
optimism
The chairman or leader must:
- outline
the goal and objectives of the meeting
- explain
the procedure to be followed
- clarify
the break-up of the discussion topic
- specify
the time allowed
The chairman’s introductory remarks should be:
- limited
to two or three minutes
- addressed
to all participants
2. Running the Meeting (Discussion Stage)
Running the meeting requires tact, patience, and control.
The chairman must:
- address
a general question to the group
- if
discussion does not work, address a specific question to a particular
person
Some leaders take the discussion lightly and allow free
talk, but:
- discussion
should not exceed 20% of the total meeting time
- the
leader’s job is to guide the discussion, not to take part in it
The leader should:
- avoid
acting as an expert or authority on any matter
- ensure
maximum participation from all members
If someone talks too much:
- the
leader may intervene tactfully
Example from the book:
- “Mr.
Agarwal, how would your section be affected by this?”
- “What
has been your experience in this, Mrs. Mehta?”
If the discussion goes off track:
- The
leader may interrupt politely
- Bring
the discussion back to the main issue
If only a few people talk repeatedly:
- The
leader must involve silent members
Dealing with Differences of Opinion
Differences of opinion are natural in a meeting.
The chairman should:
- remain
neutral
- avoid
personal bias
- Focus
on the subject, not on individuals
If necessary:
- The
chairman may summarize different viewpoints
- encourage
compromise
3. Closing the Meeting
When the meeting has slowed down or the topic has been fully
discussed:
- the
chairman should summarize the discussion
- restate
the conclusions and decisions
The chairman should:
- ensure
clarity about decisions taken
- Mention
any follow-up action required
Finally, the chairman should:
- Thank
the participants for their contribution
- officially
declare the meeting closed
Post-Meeting Activities
After the meeting:
- Conclusions
must be recorded
- The
chairman may write the report or get it written
- Minutes
may be circulated to participants
Information like:
- letters
- office
notes
- instructions
may be sent to concerned persons to implement decisions.
RESPONSIBILITIES OF THE PARTICIPANTS
Every participant has a stake in the meeting.
In fact, the alert participant finds a meeting an opportunity for continuing
education in business management.
If participants actively participate, they gain:
- up-to-date
information
- new
viewpoints
- better
understanding of the department or organization
The meeting also:
- develops
the participant’s thinking ability
- improves
presentation skills
- gives
practice in expressing ideas clearly
Responsibilities of a Participant
The following are the suggestions for effective
participation in a meeting:
(i) Be Prepared
- Never
fail to do homework.
- Study
every item on the agenda.
- Read
all papers distributed with the agenda thoroughly.
(ii) Keep an Open Mind
- However
well-prepared you may be, there is a possibility that:
- you
may be wrong
- others
may have better information
- Be
prepared to:
- learn
- correct
mistakes in thinking or information
(iii) Do Not Disturb Others
- Do
not disturb other participants by:
- talking
on the side
- shuffling
papers
- unnecessary
movements
(iv) Offer Helpful Suggestions
- If
your idea or suggestion is defeated in the discussion:
- be
graceful
- help
clarify weak ideas of others
(v) Show Respect to Others
- Show
interest in what others say.
- When
someone makes a good point:
- show
appreciation
- This
encourages healthy discussion.
(vi) Disagree Politely
- Never
personalize a difference of opinion.
- If
disagreement is necessary:
- state
your opinion clearly
- summarize
the other person’s point
- explain
why you disagree
(vii) Speak When Necessary
- Speak
up if you have something useful to say.
- Especially
speak on topics where:
- you
have knowledge
- you
have comments to contribute
- Avoid
making lengthy speeches.
(viii) Control Emotions
- Do
not get carried away by emotions.
- Problems
cannot be solved by:
- jealousy
- revengefulness
- spite
- Willingness
to examine ideas objectively is essential.
(ix) Be a Good Listener
- Be
a good listener.
- You
will learn:
- about
matters
- about
human behaviour
- Careful
listening improves understanding.
(x) Be Courteous
- Be
courteous at all times.
- Remember:
- manners
must be as good as your ideas
- you
are either the host or a guest
Rai, Urmila, and S. M. Rai. Business Communication. Ninth Revised ed., Himalaya Publishing House, 2020.
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